When was the last time that you saw someone on your social media feed “go live”? Maybe it was your brother in-law showing off his great seats at the big game. Or maybe you happened to catch a news outlet covering a breaking story. Were you drawn in by the immediacy, or did the livestream bore you to tears? In the case of your brother in-law, I would imagine your reaction was the latter.
In our last blog post, we covered some of the current trends that are forecasted to dominate 2017. The coming blog posts will break down those specific trends and give us some important actionable items. First up is live streaming. This phenomenon is quickly becoming a handy tool for businesses all over the world. We think it is fair to use the word phenomenon because, just as of a couple years ago, live streaming was a rarity. Fast forward to today where, if done well, your live stream could aid tremendously in empowering your business stand out among the crowd. But when should you live stream? What exactly should you live stream? For sake of clarity, we will be discussing Facebook Live. But there are many other streaming options out there. Here are five ways in which you can start incorporating live streaming:
1. Behind the scenes of a special event
Do you remember the night of the election? Amid the teeming masses you could
find news correspondents from across the nation live streaming via Facebook Live. It seemed that every major network was live streaming from a polling station or rally. The benefit of this kind of coverage was that it is raw and unedited.
Does your business ever host or attend events? The events themselves do not have to be as important as an election. If you are attending an event, you can use live streaming as a backstage pass of sorts. Think about whom you can interview for the people watching and cannot attend the event. Also, another option would be to live stream the entire event itself. If the event is annual, watching the event via live stream could encourage people to come the next year. The next time you are at an event, let your audience tune in by going live.
2. Holding an Innovation Meeting –
“The Making of"
The next time you hold a round table for your business to discuss ideas internally,
live stream the meeting. This idea may sound a bit strange to you at first. But think about it this way: what would you give to be a fly on the wall in the meetings in one of your favorite companies? Let your followers in on the action!
Picture one of your favorite movies. If you are a "movie nerd" like we are, you most likely watched the bonus features on how the film was made. As "movie nerds" we value watching the producer, director, and main cast members interview to understand the various perspectives that created the final product you viewed on screen.
In this age of transparency, what better way is there to show the world that your organization is authentic.
3. Part of the Process
Imagine that you are a cake maker. You are using live streaming to show your avid (and probably hungry) followers what steps go into making that cake that they love. This method would allow your fans to virtually take part in each and every step of the process.
The next time they eat your cake, do you think they will have greater appreciation for what making that cake entails? Maybe you’re not a cake maker, but you undoubtedly have processes to show the world. Allow your fans to have a fuller picture of what it takes to do what you do!
4. The Q&A
This example is perhaps the most common use of live streaming. The steps are simple.
-Announce that you will be having a Q&A session a few days before it is scheduled.
-Invite your Facebook fans to post questions for the Q&A.
-Be sure to give a specific shout out on the day of to the people who leave comments.
Hearing their name is going to make the fan feel valued and heard. These types of Q&A’s are great for product launches, but you can really hold a Q&A for anything that you like. Sometimes, you may want to even hold question and answer sessions about something that is not even directly related to your business. Don’t be afraid to have some fun with your Facebook fans.
5. Tips and Updates
When something new and exciting is happening in your industry, log onto Facebook Live and let your followers know. Your fans will feel a sense of appreciation that you are personally sharing this information with them. Remember, not all live streams have to be drawn out. A little face time with your business can go a long way.
Are there any uses for live streaming that we forgot? Please leave us a comment below to let us know. We love hearing from you. Also, be on the lookout for our next article where we will tackle how to be Agile in this new world where Mobile is First.
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