Updated: Mar 11, 2019
Imagine you are on the phone waiting to talk to someone about your phone bill. You can already feel your blood start to boil, right? Just the thought of having to wait for assistance can be maddening. What if we told you that website upload speeds are quickly becoming the new equivalent of a hold time on the phone? As much as your inclination to hang up the phone is dependent on how long the hold time is, so is your customer’s inclination to “hang up” depending on the upload speed of your website. Translation: if your site is not completely optimized for mobile devices, you are undoubtedly missing out on would-be site traffic. Here are three ways to stand out among the crowd as you think outside the box:
1. Mobile Optimization Is a Must
But Don’t Stop There
Mobile optimization is just the starting point. Here is the bigger
picture: app usage is absolutely dominating browser usage on mobile devices. What about desktop usage? Unfortunately for some, the desktop is quickly dying out like the dinosaur. This is the surprising breakdown: mobile usage now accounts for 65 percent of all media time. Clearly, users are predominantly opting for their mobile devices. In 2016, research from one tech giant concluded that 90 percent of consumer’s time was spent in apps! With consumer attention being captivated by apps, we need to be adapting in order to be found.
2. Third Party Affiliation
Get Your Message Out
If consumers are leaving their mobile browsers behind, then what are we to do? The answer is simple: start shifting gears. What apps do your potential customers use most? If your answer was social media, then you are correct! Your social media presence is quickly becoming one of the main ways for your audience to find you. Make sure that all of the appropriate information is listed on your social platforms. If the potential customer doesn’t make it to your website, they still need to have the information necessary to make a buying decision. The look of your social media has also never been more important. Consumers are far less likely to actually visit your website if your social media is not attractive.
Listing sites are also imperative to stand out in the mobile world. One excellent example of a great listing site is Yelp. Customers appreciate Yelp because it gives them the search ability of Google along with helpful features, such as user reviews. : In the coming years, search engines will become obsolete as more and more people gravitate towards listing sites through their mobile apps. Be ahead of the curve! You’ll be glad you were.
3. Conversationally Engaging Forms
The Way Forward
Have you ever thought about what happens when a potential
customer visits your social media page but does not make it to your website? More than likely, this scenario turns into a customer lost. In the age of mobile first, you would be surprised how often this situation happens. But we have a solution to this problem! Incorporating forms on your social media will increase the likelihood that customers will stick with your brand. We recommend that you use Typeform. Through Typeform, you can create beautifully customized forms for potential clients to fill out. You will be amazed at both the functionality as well as the user-friendly nature of the Typeform platform. The potential customer will be fully immersed in the experience of filling out these forms. We truly feel like the brilliance of Typeform is that they take your would-be customers on a journey as they fill out their forms. Of course, you should also include these forms on your website. But having this functionality on your social media could be a game-changer for your business in 2017.
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