Updated: Mar 7, 2019
Have you ever seen a picture of the sunset that took your breath away? Were you ever taken back by a breathtaking view of the mountains? Are you a sucker for cute pictures of fuzzy
animals? All of these examples are likely to be found on Instagram on any given day. As we have discussed previously, Instagram is the forum to showcase beauty. Users of this platform flock to their accounts, in large part, for the beauty and inspiration. If your business can tap into the love of beauty and positivity found on Instagram, you can start to amass a following quite quickly.
Here are 5 ways to get the most out of your Instagram account:
1) Show Don’t Sell
Remember Your Audience
Nothing will make Instagram users turn up their noses more quickly than having a business try
to sell to them. Take advantage of other platforms for pitching what you have to offer. Think of Instagram as your way of giving and not getting. If you are looking for a huge monetary return for this platform, you will be sadly disappointed. Instagram is not directly a revenue generator, but it will absolutely empower revenue streams through increased brand awareness!
2) The Destination is Inspiration
Cause Your Followers to Feel
Have you come across an inspirational quote recently? Turn the quote into a meme, and use it on your Instagram account! Your goal is to grab likes and ultimately to accrue follows. Become a go-to for a daily source of encouragement. Do this well, and you will see your followers climb steadily. Content that inspires you will likely inspire others.
3) Consistency is Key
Look and Feel Matter
When you start to make those motivational memes, find a backdrop design that you can use consistently. The goal is for your posts to become synonymous with your brand. If you are constantly changing the composition of your memes, your posts will quickly start to become white noise. Stay true to your branding!
4) Follow the Leader(s)
What Trends are Working?
While you may not have attended school in years, always be a student. In this case, study the accounts of those in your industry who are having success with what they are doing on Instagram. Keep in mind: trends are important and ever changing. How are these businesses using the inspirational model effectively? Can you find specific patterns in their posts? At the end of the day, there is a reason why these organizations are amassing followers and likes.Figure out why!
5) Maximize the Value of the Hashtag
The Source of Being Found
One of the best things you can do is become a master of the hashtag. A hashtag is a word or
phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. Users will search via hashtags for certain topics that they want to peruse. Think of a hashtag as an arrow pointing back to your post. The more clearly defined your hashtags are, the more traffic you will have. Scour your minds, or do a google search, for trending hashtags in your industry. As a matter of fact, Instagram will actually let you know the popularity of your hashtag by how many users have posted using any hashtag you type in.
The potential upside of being relevant on Instagram is huge. In conjunction with other social media sites, consistency on this platform can truly help solidify your brand. Do you have any great ideas for Instagram content? Be sure to comment and let us know! Let’s start to take part in the beauty of all that Instagram has to offer.
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